Mid-Continent Instruments Goes Live with Microsoft Dynamics CRM
Friday, May 28th, 2010Merit Solutions, Inc., a 2009 Microsoft Dynamics President’s Club member and provider of Microsoft Dynamics business applications, is proud to announce the successful go-live of Mid-Continent Instruments’ new Microsoft Dynamics CRM implementation. Based in Wichita, Kansas, Mid-Continent Instruments is an industry leader in the overhaul/exchange, repair and manufacturing of aircraft instruments for the general aviation industry; the company operates on of the world’s largest FAA-authorized instrument overhaul and exchange programs. In an effort to automate business processes and improve customer contact management, the company began to look for an easily deployable customer relationship management (CRM) solution.
Mid-Continent has used the Microsoft stack for its core IT infrastructure for a number of years, and its IT team is very familiar with the Microsoft development and integration products and tools. Their employees are also familiar with the Microsoft Dynamics and Office systems, having used Microsoft Dynamics GP and many Office programs daily. “The capability of Microsoft Dynamics CRM to easily integrate with other Microsoft products, such as Microsoft Dynamics GP, Microsoft SharePoint, and Microsoft Office, was the determining factor in our decision,” says Cindy Highbarger, Chief Financial Officer at Mid-Continent.
Merit Solutions helped Mid-Continent review internal sales, service, and marketing processes to determine a way to automate business processes and improve the company’s responsiveness to changing market trends. Additionally, Mid-Continent wanted real-time access to information about all interactions with customers. Using the Microsoft Dynamics Sure Step implementation methodology, Merit Solutions was able to successfully implement Microsoft Dynamics CRM with real-time, two-way integrations with Microsoft Dynamics GP and Mid-Continent’s phone system. The Microsoft Dynamics CRM solution will provide Mid-Continent employees a more unified way to track customer information and sales data across the entire company.
When asked what she liked about working with Merit Solutions, Cindy appreciates Merit’s ability to implement new solutions in order to improve internal operating procedures. “Merit Solutions has always been able to fit new software systems to our optimized business processes, without making Mid-Continent accept less-than-optimal processes in order to fit any systems.”
Learn more about Mid-Continent Instruments.

